Philosophy & Concept

Alexanian found himself drawn back to his original passion: mechanical watches. Although he had long admired horology, he hadn’t yet found a way to express it. This marked the beginning of a design philosophy that merged the worlds of timekeeping and eyewear. The concept: “Inspired by Watches.”

Why watches? Because they embody everything he values — engineering, craftsmanship, aesthetics, precision, and timelessness. Elements such as dials, movement finishes, gear structures, lugs, and clasps became sources of inspiration. From that moment on, every Alexanian frame carried the DNA of watchmaking — both visually and technically.

Today, the Alexanian collection is built around two pillars: “Inspired by Watches” and “Let the Sun Shine” — a line of corrective and sun eyewear. The brand has distinguished itself by its rarity: the designs are so refined, so unique, that they can only be acquired directly through Alexanian.

Design, aesthetics, and refined craftsmanship form the essence of every Alexanian frame. Each piece is backed by a lifetime warranty. The result is eyewear that appears deceptively simple, yet executed to such a degree that it elevates frame-making into a true form of artistry.